Hi, I'm Helena.
A freelance UX/UI Designer.
I simplify complexity through user-centered and accessible design.

Get in touch:

SERVICES

Looking for a freelance UX/UI designer?

Every project is different. I offer several ways of working together - from ongoing support to project-based collaboration or UX/UI reviews. Whatever your needs, the process will always be tailored to your goals, team and timeline.

1

Long-term UX & UI Partnership

Work with me continuously to ensure your product remains user-friendly and accessible as it evolves.

2

UX & UI Design for Complex Systems

I simplify complex systems and create intuitive solutions tailored to your users and business goals.

3

UX & UI Review & Design Optimisation

Gain a fresh perspective on your product with actionable recommendations that improve usability and accessibility.

APPROACH

What I bring to every project

8+ years of experience
Nearly a decade shaping UX and UI for large-scale public and private sector systems, giving me the skills to handle projects of any scale.

User-centered design approach
Every decision is grounded in real user needs, ensuring solutions are both functional and meaningful.

Accessibility-first mindset
Design that works for everyone, including people with disabilities, creating truly inclusive digital experiences.

Turning complexity into clarity
I specialize in making demanding systems simple, intuitive, and easy to navigate.

Agile and adaptive workflow
Flexible ways of working that fit seamlessly into your team and keep projects moving, even in fast-changing environments.

Smooth developer collaboration
Working closely with developers ensures designs turn into reality efficiently and without friction.

Consistent and scalable design
Systems that not only look good today but remain usable and scalable as your organization grows.

Proven impact
Solutions that boost usability, efficiency, and adoption, helping organizations achieve measurable results.

PREVIOUS EXPERIENCE INCLUDED PROJECTS FOR...

ABOUT

What drives me

I design digital experiences that help people succeed effortlessly. I’m passionate about taking complex solutions and transforming them into experiences that feel simple, intuitive and accessible.

For me, great design is about more than visuals, it’s about helping real people get things done with ease, while also creating meaningful impact for organizations. I love collaborating with teams to balance creativity and structure, making sure every interaction feels smooth, efficient, and rewarding.

If you’re looking for a design partner who brings empathy, curiosity, and a user-first mindset to every project, let’s work together to turn your ideas into products that truly make a difference.

Helena Abel – Freelance UX/UI Designer

CONTACT

Ready to take the next step?

Whether you need a redesign, a new feature, or a full system, I’m here to help you create intuitive, accessible digital solutions that people actually use. Let’s have a no-pressure conversation about how I can support your project.

LINKEDIN

@helenaabel

LOCATION

Copenhagen